Don’t Feel Bad About Making Calls

As a Sales Rep, never feel bad about making calls. Here’s why:

Sometime’s I struggle making calls.

It’s not fun. It’s not sexy. And most people don’t pickup — they just don’t. It’s the honest truth.

Yet it is my job to keep calling them, to put them through my process, and it doesn’t matter how I feel. Or what my intuition tells me.

Does it appear they lost interest based on all metrics and activity? Yes.

Do I think they will just keep declining my calls? Yes.

Do I feel bad about “harassing” them, as some call it? No.

Now you might think, “Well that sounds harsh! You can tell they aren’t interested and, really, you are being a hassle by blowing up their phone and inbox.”

And if you’re thinking that, it’s fine! Sometimes I think that too…

But then I realize something.

I realize something that never occurred to me before this role.

I realize something that I did right, even though I had no idea why it was right, or how right it was.

I realized that all it takes for them to get me to stop calling is a simple, “not interested.”

THATS IT!

Now how they do that is up to them. They could pick up their phones for 20 seconds and tell me. Or they could simply reply to one of the 4 emails I sent them.

Yet they don’t. So I don’t care.

Mad about a sales person calling you?

Annoyed that we are filling your inbox?

GOOD — Now do something about it.

Try communicating. Try a simple “No thank you.”

Do something to help yourself solve that problem. That pain point. That hassle.

Either do something about it, or shut your damn mouth and quit bitching.

…

If you aren’t willing to take the 20 seconds to solve a problem by simply communicating, then fuck you.

It’s not my problem and I will not waste my emotional, or mental, energy wondering if I am bothering you.

It’s true — Sales reps have a bad rep.

What’s also true is that that reputation is built off of an old paradigm that hardly exists in sales outside of the used car salesmen.

That reputation no longer applies to the vast majority of salespersons.

We aren’t here to make you buy our product. We aren’t going to lie and weasel our way around the truth to convince you to give up your hard earned money for something you don’t need.

We aren’t here to harass and bug you.

Period.

We are here to help you solve a problem or issue that you have. That’s it.

And if you don’t want the help, or aren’t interested. We don’t care.

Would it be great if you did want the help? Absolutely.

Are we ecstatic when we do? Yes. That’s why we’re here.

And if you aren’t interested, and if you don’t want the help, let us know. I value my time as much as I value yours, and I would not sit here and waste yours as you’re wasting mine.

“You can lead a horse to water, but you can’t make it drink.”

So if you’re a sales rep and you’re feeling bad about calling your prospects — Don’t.

And if you’re a customer and you’re sick of being called — Communicate.

It’s that simple.

We are all just people.

So please — have some respect.